https://www.warc.com/newsandopinion/news/new-brand-opportunities-in-the-domestic-space/44011 They’d always been into home improvement, houseproud. Now they were hubproud. When the firm joined Office 2.0, they took their grants to remake the space: hubwork spaces for them; hubschool space for Charlie and hubhome spaces for what was left of the day. And as the partnership deals were offered, they signed up. They …
Tag Archives: sponsorship
Dispatch from an advertising future #55
https://www.thedrum.com/news/2020/05/04/esports-prepared-the-coming-influx-freed-up-marketing-spend Home schooling had been going a lot better since the move to vocational. There was no doubt Chris was putting the hours in. Networked with her group she threw herself into every session. The Academy watched as Chris’ results were updated. Its ‘brand partner’ would be delighted. Chris’ class was on track for great …
Dispatch from an advertising future #53
https://www.warc.com/newsandopinion/news/during-covid-19-brand-purpose-demands-solutions/43431 The Doctor had a moment before it all began again to check messages. Before all this, she was used to drugs companies’ offers of all-expenses-paid trips. Messages from spin doctors wanting to set up photo-ops for politicians of all stripes. She’d felt good at how quickly she could diagnose and dispatch. Delete. Delete. Delete. …
Dispatch from an advertising future #42
https://www.thedrum.com/news/2020/01/27/ee-marries-high-fashion-and-hi-tech-bafta-showpiece https://www.campaignlive.co.uk/article/chelsea-fc-unveils-three-next-shirt-sponsor/1671909 The team ran onto the pitch: home team in white; away in green. He raised his phone in salute as the crowd got to its feet. The kit lit up with travel brands’ logos and the offer ad swept across the players as they stood for the anthems. His adblocker usually stopped trackers …
Dispatch from an advertising future #25
Facebook acquires neural interface startup CTRL-Labs for its mind-reading wristband “I see you’ve got the full package,” the midwife said, securing the tag around the tiny wrist “The monitor’s there.” They stared at the screen. The language readout wouldn’t kick in yet but the emotion feed was already hypnotic — colours and shapes slipping in …
Dispatch from an advertising future #6
Football’s tactical switch We’re through to the last selection. I’ve dreamed he’d be signed since before he was born and he’s almost there. Once we saw he wasn’t great with the ball, we put the effort into building up his other sports skills. We made him practice. Hour after hour with his phone. We’re not …