Dispatch from an advertising future #201

What the new normal looks like: Google data https://www.warc.com/content/feed/what-the-new-normal-looks-like-google-data/en-GB/5144 He’d never thought about therapy in The Before. He’d had ups and downs of course but that world that was now long gone seemed to just carry him along. But he’d realised in the latest wave that he needed help. He remembered, as he sat in …

Dispatch from an advertising future #194

https://www.techradar.com/news/future-iphone-health-tracking-could-detect-depression-anxiety-and-cognitive-decline Future iPhone health tracking could detect depression, anxiety, and cognitive decline I’m trying to work. Sorry, I need to get this done. Of course I care and I’ll do something about it but… I need to focus on this. Just give me a few more minutes to send this one. Yes, yes, I know …

Dispatch from an advertising future #178

https://digiday.com/marketing/this-is-the-equivalent-of-free-beer-confessions-of-a-strategist-on-how-wellness-platitudes-arent-enough-to-curb-burnout/ ‘This is the equivalent of free beer’: Confessions of a strategist on how wellness platitudes aren’t enough to curb burnout It just won’t budge. I’ve tried opening more windows; joining more Slack channels. I’ve tried thinking about my mortgage. I’ve even tried holding my breath. It just won’t move. I’ve got to get it …

Dispatch from an advertising future #150

https://adage.com/article/member-content/post-election-2020-advertising-healing/229609 There’s been an increase. Years of on-off restrictions, recession, economic and social isolation plus the underlying hum of the culture wars. I’ve never liked drugs – even when we could get them I didn’t like prescribing them. I knew the causes were deep-rooted, the cure was more complex than chemical tinkering. Meaningless debate now …

Dispatch from an advertising future #141

https://www.theverge.com/2020/11/7/21553998/netflix-linear-channel-france-streaming-cable-tv He didn’t get headaches any more. He slept better. The doctor said the wearable was posting data “in the right zone”. He felt better, calmer. They reminded him of the glasses he’d worn as a kid to help with his dyslexia. Tinted a cool John Lennon colour, they’d helped stop the words buzzing. These …

Dispatch from an advertising future #136

https://www.engadget.com/ai-covid-19-cough-detection-from-recordings-213858299.html He should be used to it by now. Trying not to look at his own image in the corner of the matrix; raising his electronic hand; remembering to unmute and then… starting. He’d not been particularly confident in The Before. He knew he often stumbled and always felt every other word was “erm”. And …