https://www.digitaltrends.com/features/envisics-ar-windshield-technology/ Traffic was back to a new normal. Crawling, then frantic overtaking, undertaking, catch-up. He felt the stop start seep into his mood. As he tensed, the seat changed its support, the news channel chose different stories and it began. Barely perceptible, the circles gently pulsed, mirroring the new stories’ sentences. As they slowed, the …
Tag Archives: wellness
Dispatch from an advertising future #124
https://www.adweek.com/agencies/havas-launches-customer-experience-network/ The “people formerly known as customers” have always been at the heart of our work for clients. In The Before, we prided ourselves on not just knowing them through data, but really understanding them. Things have changed. People have changed. Home Space Blur; Circuitbreak Compression; Stop-Start socialising; Lockdown Syndrome have all had their effects. …
Dispatch from an advertising future #120
https://www.technologyreview.com/2020/10/07/1009499/telepath-wants-to-enforce-kindness-can-that-ever-work/ The doctor had prescribed it after the last ‘episode’. His band had alerted his employer who had passed it on. When he was called in, he was ‘offered’ it. They said it was better than drugs, but he knew it was a money thing. He didn’t have a choice so he joined. He had …
Dispatch from an advertising future #115
https://digiday.com/future-of-work/clever-about-how-we-rest-as-uncertainties-drag-into-fall-agencies-are-facing-a-burnt-out-and-fearful-workforce/ She shouldn’t have watched. She knew it. And then she’d read the reports, got lost in the Storm. She didn’t join in, she just got soaked in it all. She should have logged off. She shouldn’t have gone there, she told herself. Now there was guilt as well as everything else. And now she …
Dispatch from an advertising future #104
https://arstechnica.com/gaming/2020/09/facebook-leak-reveals-oculus-quest-2-as-a-4k-standalone-vr-headset/ Of course The Retros wanted them. They’d pay whatever to complete their collection, to have another thing to get working for their Boot-Up parties. But they didn’t need them. They had Visuals: invisible or stylised, designed to fit with their image. They could flip in and out with a thought. Visuals were great for …
Dispatch from an advertising future #98
https://www.warc.com/newsandopinion/news/drop-in-city-centre-footfall-is-local-areas-gain/44063 The city felt less like a zombie movie and more like a nature documentary. The soundscape had changed: you could hear birds and your foot fall on the pavements. There was a new pace: families strolled; flaneurs meandered aimlessly. The landscape was still: no scrolling images on bus shelters or deserted billboards. It was …