Through my consultancy company I developed ways for brands and campaigns to work with the logic of the conversation economy. I map the content relationships as they develop across social media spaces and platforms. I help turn messages into conversations. I create strategies built through content. Clients included: the NHS, Department of Health, Home Office, RAF, COI Communications. Campaigns included Change4Life, MMR Uptake campaign and RAFLive where I helped develop and evaluate their #RAFLive/Afghan Diaries content campaign on YouTube, Flickr and Twitter.