I’ve published in peer-reviewed journals and open access journals and wrote a PhD looking at object-oriented ontology, digital imag(in)ing, JPEG and Facebook’s Haystack:
Through my consultancy company I developed ways for brands and campaigns to work with the logic of the conversation economy. I map the content relationships as they develop across social media spaces and platforms. I help turn messages into conversations. I create strategies built through content. Clients included: the NHS, Department of Health, Home Office, RAF, COI Communications. Campaigns included Change4Life, MMR Uptake campaign and RAFLive where I helped develop and evaluate their #RAFLive/Afghan Diaries content campaign on YouTube, Flickr and Twitter.
I’ve trained communications and marketing professionals for clients including The Media Trust, the NHS, local authorities and charities, Airbus.
I’ve written, managed and taught undergraduate and postgraduate degrees in media, journalism, computing and advertising at Birkbeck, University of London, Winchester School of Art and I currently run the MA in Advertising at London College of Communication.
I’ve been a photographer, journalist, editor and illustrator for B2B magazines such as Marketing Week, New Media Age and The Lawyer. I launched a campaigning magazine for Mencap and took Marketing Week and the Bookseller online during the (first) dotcom boom. I’ve even had work in Horse & Hound.
“Fifteen years ago William Gibson wrote that the sky was the colour of a TV tuned to a dead channel. He wrote his novels on a typewriter – as personal computers were still a rarity. Now he is heralded as the man who invented cyberspace. “I’m sort of stuck with that,” he says. “The characters can’t use the word ‘cyberspace’. I can’t allow them to use a word that was invented in another William Gibson fiction. It is a violation of some internal consistency.”” – Interview with William Gibson, Marketing Week
“Chief Executive Martin Sorrell doesn’t think he’s “wired” however. Neither, in his opinion, is his company. “I’d like to be more wired,” he says and then, slipping from the personal to the business, “I don’t think we’re doing enough.”” – Interview with Sir Martin Sorrell, Marketing Week
“When you meet Mrs Edwina Currie, that ‘Mrs’ sticks in your mind. Like ‘Mrs Thatcher’ there is something slightly imposing about the title. You don’t talk to Mrs Currie. You engage in verbal combat, somewhere between a battle and a game.” – Interview with Edwina Currie, Viewpoint, Mencap’s campaigning magazine