I’m dr Paul Caplan. I’ve been a journalist, photographer, teacher, trainer and consultant. I took businesses and magazines including Marketing Week online during the dot com bubble, advised charities and UK government departments including the NHS and the RAF on conversation strategy in the Web 2 bubble before getting a PhD and then running a Masters degree training NewGen creative-strategists for the advertising and media industries. As we enter a new tech bubble, I believe that critical and creative speculation is our best defence against the hype and best hope of building a sustainable future for our businesses and society.

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