Here at the British Casting Company our department for Short Form Output (SFO) ensures our content remains engaging as our younger customers change their viewing habits. Our millennial content experts work with editors to sharpen programming and we are in discussions with Wimbledon and the Boat Race to develop new competition formats and The Proms about new time signatures. The News team and SFO are talking to the main parties about new forms of announcements and policy itself. Soon our editors will not have to cut to fit: sports, culture and politics will arrive at the BCC ready to fit.
I’m delighted to announce a new department here at the British Casting Company. The SFO (department for Short Form Output) will ensure that BCC content remains relevant, accessible and engaging as our younger customers change their viewing habits.
Since we moved from BroadCasting, through NarrowCasting to simply Casting, we at the BCC have ensured that our content forms follow the latest trends in media consumption. Back in the day when people wanted reality, we jumped on the reality TV bandwagon. When they wanted on-demand we gave them on-demand. And now we are focused on the demand for ‘shortest form’. And that’s where the SFO is here to help you.
Of course our team of millennial content experts will work with your editors to shorten, and sharpen your programming. But more than that, the SFO is working with our partners to shorten and sharpen the very raw material of our programmes, making it easier for us to deliver shortest form content.
We are already in discussions with Wimbledon and the Boat Race to explore new formats for their competitions that more closely match the demands of shortest form content. We’re talking to publishers read to relaunch Book at Bedtime and to The Proms about revolutionary new time signatures. Most exciting of all, the News team and SFO are talking to the main political parties about new forms not just of policy announcements but also policy itself. Soon our editors will not have to cut to fit: rather sports, culture and politics will arrive at the BCC ready to fit.
The BCC has always been at the forefront of content, taking Lord Reith’s mandate to “inform, educate and entertain” into new media, new technologies and new historical moments. With the SFO we’re ensuring that mission remains relevant to our new audiences by moving further upstream into the forms of sport, culture and politics that we have reported on and helped create for nearly a century.