Dispatch from an advertising future #65

https://www.linkedin.com/pulse/marketers-learn-anything-from-return-qr-code-jerry-daykin

They had always been “anti-chippers”. She still remembered the puzzled look on the midwife’s face when she’d refused the “simple procedure”… and the corporate goody bag. It had made parenting a little more difficult. Tracking the bio data and of course location, but it was the principle. It was her child’s body. 

But since schools had closed, sorry “moved online”, the chipless had been excluded. The systems simply didn’t recognise them and “deliver the personal learning experience”. At least until a retro chip-refuser had rediscovered QR and temporary tattoos .

He held his hand up to the webcam. His ‘teacher’ appeared.