We’re all caught up in the Great Purpose-rush. At B-cause (TM) we help you find that new cause. We work with oil, tobacco, agriculture and pharma corporations to identify new opportunities for you. If the issue isn’t big enough for you, we work with corporations stoke it ready to become a cause. Why do corporations work with us? Simple, we help them build an issue for you to own but then help them get in front of that issue and position their business as the one to see the problem and deal with it. B-cause (TM) helping everyone weaponise purpose.
We’re all caught up in the Great Purpose-rush. We’re all trying to out-do each other in our embracing of causes for effect. We’re all aligning our brands with movements and concerns. But we know it’s becoming increasingly difficult to get that cause cut-through. When everyone’s saving the rainforest, you can’t see the wood for the trees. When every brand’s trans wheres the space to be seen to be proud?
Well we’re here to help. At B-cause (TM) we help you find that new cause. We help you get in early with your help. We find the need so you don’t need to. Of course we have clever B-cause (TM) AI algorithms that map your brand values against your competitors and look for those points of difference that you can exploit (we even have a B-cause ‘call that purpose?!’ bot that can call our your competitors… but that’s another story). But B-cause goes further. We go upstream, finding and developing causes for you.
We work with major corporations (oil, tobacco, agriculture, pharma among others) to identify new opportunities for you. And what is more we take the insights from these partners to take what may be a small issue, a nascent opportunity and develop it ready for you to adopt as your purpose. If you’re a brand we offer opportunities for virgin territory and causes. If the issue isn’t big enough for you yet, we work with our partners to stoke it ready to become a cause.
You may ask why corporations work with us? Why are they happy to help us help you develop a cause campaign with them in the spotlight. The answer is simple, at B-cause we help our partner corporations identify and develop, even build an issue for you to own but then we help them get in front of that of that issue, to position it ready to develop for their own competitive cause advantage, position their business as the one to see the problem and deal with it.
If you’re a brand looking for a fresh purpose— B-cause (TM).
If you’re a business looking to neutralise and weaponise purpose— B-cause(TM).