Dispatch from an Advertising Future #46



They called it a Dark Agency, but the screens and dataflows gave the container an eerie glow. When teams swapped shifts they blinked as their eyes adjusted. The Order came in on one screen. She turned to the Creative Intelligence (™) feed and read off datapoints. ‘Suggested’ CI (™) assets flowed onto her Canvas. Jokes; Memes by topicality. Language for time of day and audience; awards judges’ profiles. The customer’s Order time ticked down as the Origin(al) played on a loop. She finished arranging the assets. Clicked. Response. She sipped her energy drink and waited for the next Order.