Dispatch from an advertising future #220

OpenAI’s DALL-E AI image generator can now edit pictures, too https://www.theverge.com/2022/4/6/23012123/openai-clip-dalle-2-ai-text-to-image-generator-testing We’re loved. Our brand has not suffered a crisis since we handed our image over to Text2Image (™). We’ve all watched our brand seamlessly respond to the conversations, always staying one step ahead of the trends, the debates and the traps, while allowing us …

Dispatch from an advertising future #218

These are the words Amazon’s planned employee chat app reportedly won’t let you s https://www.theverge.com/2022/4/4/23010608/amazon-worker-social-app-banned-words-union-living-wage I used to hate meetings with Blur(™) running. Yeh, I know I swear occasionally when I get excited. I get it. And frankly Blurring some of Simon’s “jokes” did us all a favour. But it was when ideas or issues …

Dispatch from an advertising future #217

Google Docs will start nudging some users to write less dumbly https://www.theverge.com/2022/4/1/23005972/google-docs-assisting-writing-active-voice-concise-inclusive-language-inappropriate-words Yes, nice introduction now. That image I suggested works well for the reader we agreed on, don’t you think? Good narrative flow. Much more pace than last time, I’ve hardly had to change anything this time. Good metaphor here. It should work very …

Dispatch from an advertising future #215

Google is using AI to better detect searches from people in crisis https://www.theverge.com/2022/3/30/23001468/google-search-ai-mum-personal-crisis-information I remember when we started recruiting online. We were laughably amateur. Of course They thought we were being so clever – spotting relevant words and conversations. Getting in there, engaging, talking and… recruiting. But it was so blunt. We had to wait …

Dispatch from an advertising future #209

IZEA Research Discovers 56% of Social Media Influencers Currently Participate in the Metaverse It’s a relief. I was tired. Always seen. Always acting. Always there. I loved it at the start. Who wouldn’t love the attention? Validation. And the money of course. Once they came calling… well that gives you energy but only for so …

Dispatch from an advertising future #206

Every Super Bowl 56 Ad in Under 2 Minutes https://www.adweek.com/brand-marketing/every-super-bowl-56-ad-in-under-2-minutes/ Can I get indigestion? It feels like it. I’ve got huge appetite, that’s why I got this job. Keep loading me up and I’ll keep going. Working my way through whatever you give me. The more the merrier. It fuels my creativity or at least …