Dispatch from an advertising future #79

https://www.adweek.com/brand-marketing/airbnb-is-renting-out-blockbusters-last-location-for-a-heavy-dose-of-90s-nostalgia/

They still called it Main Street but it had not been the main thing since The Before. Artist and activist pop-ups had retail-squatted the smaller units but the rest were boarded up, holograms pushing the new online malls and experiences. The streets were deserted apart from the delivery drones, machine and human. But one shop  looked ‘open’. Giant glass doors were clear. The glass staircases and bridges were clean. The stainless steel gleamed. The giant cube looked like it had just landed. A temple from another world. He opened the experience-rentals site and booked for a “new phone launch queue”.