Dispatch from an advertising future #118


Some remembered that day, when the legislation hit and server farms were powered down. Stories were still told of the powerful algorithms that had roamed the world. Kids had toys. There’d been films, documentaries and VR reconstructions. But they were extinct, apart from a few bits. They were just tiny fragments. They had been preserved perfectly. Encased in silicon. Perfect enough for the team to create – or should that be recreate – that lost world. It had been painstaking but Data World was ready to open for business. He shook his head: “Data breaks free, “ he said. “Data finds a way.”