What the new normal looks like: Google data https://www.warc.com/content/feed/what-the-new-normal-looks-like-google-data/en-GB/5144 He’d never thought about therapy in The Before. He’d had ups and downs of course but that world that was now long gone seemed to just carry him along. But he’d realised in the latest wave that he needed help. He remembered, as he sat in …
Tag Archives: data
Dispatch from an advertising future #140
https://www.ft.com/content/d6a51bc0-e26f-4ed2-a298-7a97811dc427 No-one notices me. Why would they? I rummage through rubbish, picking through the detritus and leftovers for scraps. I’m the sort of figure you’d crossover to avoid. Pitiable. Sad. Maybe a bit disgusting. There’s a long history of characters like me: mudlarks searching the Thames; tabloid hacks rooting through celebrities’ bins. Treasure hunters. There …
Dispatch from an advertising future #138
https://www.engadget.com/motor-vehicle-data-question-1-081059455.html He just seems to spend all his time in his room, tinkering. He’s never happy with it. Always wants to change this, upgrade that. Ever since “right to repair” came in, he’s been tinkering. I thought it was about mending things but it’s not broken. It still works. He says: “but it can work …
Dispatch from an advertising future #118
https://www.forbes.com/sites/davidbressan/2020/09/30/for-the-first-time-scientists-successfully-extract-dna-from-insects-embedded-in-tree-resin/#656df17f1445 Some remembered that day, when the legislation hit and server farms were powered down. Stories were still told of the powerful algorithms that had roamed the world. Kids had toys. There’d been films, documentaries and VR reconstructions. But they were extinct, apart from a few bits. They were just tiny fragments. They had been preserved …
Dispatch from an advertising future #111
https://www.theverge.com/2020/9/24/21454872/amazon-ring-always-home-cam-flying-drone-ad-demo The profiles were nearly complete. The different dimensions were in place. Shopping JDoe was catalogued. Consuming JDoe was captured. Emotional JDoe was measured. Moving JDoe was tracked. There was no need to worry about the JDoe office space as there had been in The Before. The JDoe home space was visualised. The various dimensions …
Dispatch from an advertising future #95
https://adage.com/article/digital/agencies-partner-unlock-data-and-get-smarter-about-amazon/2278111 The panel in the anonymous door slid open. Dark eyes scanned him. It slammed shut and the door opened. The corridor was dark but there were sounds coming from the windowless room at the end. Cooling fans and keyboards. They sat around the table, tablets glowing. Each of them had their minder. Just behind, …