Dispatch from an advertising future #181


Ten federal agencies are expanding their use of facial recognition

This Government is committed to arts and culture as well as managing the public purse. We know you – our creative sector – are aware of those sometimes competing demands. For many years you have completed evaluations and submitted data to show the effects of your work. Well, good news! Now you can concentrate on what you do best: offering creative experiences for the public. We are the latest Government department in using our partner’s Facelook (™) technology to automatically evaluate your projects. Facelook cameras will recognise satisfaction in real time and report straight to us. No more forms to fill in.