Dispatch from an advertising future #185


The start-ups trying to kill the password

I keep being kicked out. Logged out, again. My dad tells me there used to be things called ‘passwords’ that you remembered and typed in once and there you were, in. Apparently then it was biometrics. That would be great. I don’t care about how secure they were. I just hate being out. Apparently I’ve changed my “sociometrics”. I’m scrolling less, liking different things than ‘normal’, joining in at times that don’t fit my profile. So, I’m clearly not me and I’m out. Alright I’ve changed since I set up the profile? So what? Don’t they want to know that?