She wants the plan by end of the day. But Amazon have just changed the calendar again. Prime Days remain the same, but Amazonmas has moved later. Oh and PrimeGiving day on 26/11, is now global. If we want to remain as Prime partners, we have to align with the global A-calendar. Local A-calendars are being phased out. As if we have a choice? Even if we declare #UDAI (Unilateral Declaration of Amazon Independence), our customers won’t. Their calendars have been realigned to the rhythm of A-days, A-festivals and A-moments. At least they give me a template to download.
She wants the calendar on her desk by the end of the day. Fine. If it was up to me, fine. I know our market and our audience. I know how their year plays out, the rhythms of their lives and purchases. I know the festivals and anniversaries that resonate with them. I know which of our messages fit with which moments. I know our marketing rhythm, the structure of our year.
But Amazon have just told me they’re reorganising the calendar again.
Prime Day (or ‘days’ as it is now) remains the same, but the‘ expectations moved Christmas again. Their testing and data apparently show that it needs to be even earlier this time. Combine that with version two of Amazonmas moving slightly later… The best laid (marketing ) plans of me and mine…
Oh and Seattle also says that PrimeGiving day, while staying aligned with what was Thanksgiving, is now global, compulsory global. If we want to remain as Prime partners, we have to align with the global A-calendar. Local A-calendars are being phased out.
“If we want to remain as Prime partners…” I mean, as if we have a choice? Even if I could convince them upstairs to declare #UDAI (Unilateral Declaration of Amazon Independence), our customers won’t. Their calendars just as much as ours. have been realigned. The rhythm of their lives is now defined by. A-days, A-festivals and A-moments.
So I have to draw. up the plan for her… At least Seattle give me a calendar. template. to download.