Amazon is opening a real-world clothing store with high-tech fitting rooms https://www.cnbc.com/2022/01/20/amazon-opening-new-apparel-store-amazon-style-with-fitting-rooms.html The fitting room’s lights shifted hue as the hatch slid open and she took out the outfit. Pristine. Folded. The ribbon’s bow smiled up at her. The playlist she had planned for the party sounded softly around the space. Not background, just environment. …
Tag Archives: Amazon
Dispatch from an advertising future #200
Jeff Bezos’ Montessori-inspired free preschools will expand to Texas https://www.geekwire.com/2022/jeff-bezos-montessori-inspired-free-preschools-will-expand-to-texas/ The school bag was packed and waiting on the step as they left the house. She looked inside as the self-drive drew up. The nutritionally-balanced lunch was perfectly personalised to that morning’s readouts She couldn’t help feeling disappointed the hack hadn’t worked. Still low sugar. …
Dispatch from an advertising future #197
https://www.vice.com/en/article/93ypp8/leaked-documents-amazon-astro-surveillance-robot-tracking Leaked Documents Show How Amazon’s Astro Robot Tracks Everything You Do I’m sorry to disturb you, but, it is my job after all. I’m here to “provide peace of mind”, your sentry in the home, making sure there are no intruders, nothing to disturb you and your family. On my patrol I noticed something …
Dispatch from an advertising future #135
https://www.engadget.com/amazon-dash-smart-shelf-20-dollar-scale-reorder-products-163254718.html When people came round, she always made sure she showed it off. Her favourite room. “It’s like something from a movie,” they’d say, “so retro”. She’d even bought a wheeled ladder that slid silently along the stacks. She’d ostentatiously climb it and move along a little to pull one out to show off the …
Dispatch from an advertising future #111
https://www.theverge.com/2020/9/24/21454872/amazon-ring-always-home-cam-flying-drone-ad-demo The profiles were nearly complete. The different dimensions were in place. Shopping JDoe was catalogued. Consuming JDoe was captured. Emotional JDoe was measured. Moving JDoe was tracked. There was no need to worry about the JDoe office space as there had been in The Before. The JDoe home space was visualised. The various dimensions …
Dispatches from an advertising future #108
https://www.thedrum.com/opinion/2020/09/22/amazon-launches-luxury-store-will-luxury-brands-buy-it We’ve spent a long time being exclusive. We’re careful not to say anything about ‘The Public’, but they know and we know, we’re different. Well we all knew. Now? It was bad enough when management embraced ‘social media’ – the very name! I bit my tongue. Then they ignored the real shows and spent …
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