Dispatch from an advertising future #77


He was prepared. They had a WhatsApp group and code words. He’d not bothered with a burner phone but some had. He’d got supplies in his Kanken, for if they were kettled. He’d swapped his normal facemask for a”‘teargas-ready” one. And he had his placard. Competition was fierce. The best in the industry would be on show. If he didn’t get the Likes, his boss would know. He’d fed the most recent high-performing placards into the system. The colours, font, language and cultural references were all in the upper quartile. He didn’t get it. He just hoped others did.