The JammerChip has been around as long as implants. Some say the capacity to think our ads away has led to new forms of creativity as we built ad-experiences people would choose to have. But data from our partners in the gaming, education and health industries’ chips shows little or no neural response to even award-winning work. With legislation stopping our partners disrupting the JammerChip, today we can announce a new implant industry standard: CReativity Enhancement & Appreciation Protocol. Built into our partners’ chips, this new software will help the user fully appreciate the best content from our partners and us.