Dispatch from an advertising future #93


Even in The Before, nostalgia and family were staples in our food marketing diet. A boy pushing a bread-filled bike up a hill in Northern England, the all-American family sitting down to Thanksgiving, the glow has worked. And in the New Normal, we’re pulling those heartstrings again. And with FamilyCheck (™) you can be sure you know your family before your AIs create the ad. We measure and map the emotion levels, from ‘Waltons’ to ‘Simpsons’, at key moments and places in the home to give you the full picture. With FamilyCheck (™) you’ll know the right thing to say.