Dispatch from an advertising future #96


The shoot was on. The script was finally agreed and the storyboard signed off. The Creative Director was already practising his awards acceptance speech or at least the soundbites he’d use at the next conference. Probably something like “the New Normal calls for abnormal creativity” or something about purpose. Negotiations with the ‘talent’ had not been easy: ‘discussions’ over exactly how she was going to appear. But she was on-board now. The budget meant they had the pick of ‘locations’ for the shoot. The CD could pick his favourite programmer. He loved the work that guy had done in Fortnite.