Dispatch from an advertising future #97


Don’t have time to actually do anything in the world? Can’t afford to make a real difference (or your shareholders won’t let you)? Don’t worry, you don’t have to miss out on Purpose (and the awards that go along with it). Let  InstantPurpose (™) take your brand assets and help you make that all-important statement. Watch as our system changes your colour palette and aligns you with the latest campaign. Marvel as it redraws your logo to say something topical or rewrites or removes your catchlines so everyone knows what you have to say. InstantPurpose (™): Purpose without the pain.