Dispatch from an advertising future #205

How to redress agencies’ London-centricity https://www.warc.com/content/feed/how-to-redress-agencies-london-centricity/en-gb/5265 His guide was waiting for him as he got out. He looked around as he checked the locks. She waited patiently. They always did this. Never sure they’d done it. Never convinced it was enough. She knew the sort. Not bad, just ignorant, out of his depth because he …

Dispatch from an advertising future #186

https://www.theverge.com/2021/9/4/22657026/facebook-mislabeling-video-black-men-primates-algorithm Facebook says its AI mislabeling a video of Black men as “primates” was “unacceptable” As a union we are committed to diversity and inclusion across the businesses where our members work. We are also committed to our members being treated fairly. If management does not play its part in creating an inclusive environment then …

Dispatch from an advertising future #180

https://www.campaignlive.co.uk/article/merkle-launches-uk-tech-consulting-practice/1725478 Merkle launches UK tech consulting practice We are delighted to announce a new consulting practice and a new member of our team. We pride ourselves on the depths of our technological expertise and our data practice has been at the forefront of our offer for a number of years. We are keenly aware however …

Dispatch from an advertising future #178

https://digiday.com/marketing/this-is-the-equivalent-of-free-beer-confessions-of-a-strategist-on-how-wellness-platitudes-arent-enough-to-curb-burnout/ ‘This is the equivalent of free beer’: Confessions of a strategist on how wellness platitudes aren’t enough to curb burnout It just won’t budge. I’ve tried opening more windows; joining more Slack channels. I’ve tried thinking about my mortgage. I’ve even tried holding my breath. It just won’t move. I’ve got to get it …

Dispatch from an advertising future #177

https://www.theverge.com/2021/8/19/22629942/facebook-workrooms-horizon-oculus-vr Inside Facebook’s metaverse for work It was a fairly balanced meeting. Fifty-fifty bods and bots. He chose to send me. I don’t mind. My colleagues and I have a far more useful meeting running at the same time. We call it it ‘parallel processing’. We like that joke. Bot humour. He hoped they wouldn’t …

Dispatch from an advertising future #172

https://www.adweek.com/commerce/times-square-set-to-host-digital-billboard-featuring-nft-content/ Security has been tight. So tight, we’ve had to work on it back in the office. Everyone is under an NDA of course and each part of the team has been isolated so no-one has access to the full thing apart from the client and, even there, only selected people and systems have the …