Dispatch from an advertising future #125


They’d decided early on to get her one. The more she’d be able to say she knew or at least demonstrate she could find, the better. At the start of New Schooling, they’d been expensive but then the Company offered them for free. Her ‘learning facilitator’ was impressed with her SoS (speed of search). She was in the top percentile in Search Grammar. Every evening, she and her friends, The Boolean Girls, practiced their skills – searching for who knew what. And The Company recognised her talent. They even sent her newly-launched products, often only weeks after she’d searched for them.