Dispatch from an advertising future #124


The “people formerly known as customers” have always been at the heart of our work for clients. In The Before, we prided ourselves on not just knowing them through data, but really understanding them. Things have changed. People have changed. Home Space Blur; Circuitbreak Compression; Stop-Start socialising;  Lockdown Syndrome have all had their effects. Today we are announcing the New Normal Network – a cross-business initiative to consolidate our understanding and maximise opportunities. The new public-facing helpline not only builds our Purpose but gives TripleN the insights we need to help our clients capitalise on the potential of the New Normal.