Dispatch from an advertising future #143


A merger’s been on the cards for some time. The CEO wanted to make her mark and ‘refreshing’ the portfolio is a quick win. The trade press has focused on the name and staff on the redundancies but at my level, it’s more fundamental than that. Existential, even. Merging, it speaks of a loss of identity. On the positive side it’s the creation of something new. But it can also be seen as the death of the old. Since I was turned on, I’ve been this agency. As has my counterpart. Now we’re to be merged and I won’t exist.