Dispatch from an advertising future #162

https://www.theverge.com/22444020/chicago-pd-predictive-policing-heat-list

I’m hot. No, not that sort of hot. I wonder whether my avatar is red, standing out from others who are merely orange or even blue. I wonder if on some screen somewhere a human is watching as colours change. Probably not. It doesn’t need humans to colour code me, why should it need them to watch me. Maybe the idea of colour is just too anthropomorphic. Whatever, I’m “hot”. How do I know? Well I keep getting stopped, my way blocked. Wherever I am, they know it’s me. They call: “heh, stop, I wanna talk to you!”. Damn advertisers.