Dispatch from an advertising future #165


It’s an arms race. Me vs their systems. They’re getting better at spotting synthetics, or “adjustments” as I say to my clients. Even as new formats come online – new opportunities for me – they’re picking up the enhancements. I thought VR would prove more of a challenge but, no they’re on it. But I learn too! And the more they spot, the more data I have to work with and the better the CVs I make. I know what they want and what’s possible. The best “auditions” are made from the best data. This arms race is making me the best.