Dispatch from an advertising future #179


TikTok follows Snap and Facebook by testing new augmented reality developer tools

You’ve got to see it! It’s amazing. I mean it’s so cool. It’s hypnotic. Mesmerising. I could look at it for hours. I have. I’ve told all my friends. I mean you have to when there’s something this new, this amazing. I hate the word “immersive” but, you sort of just fall into it, before you know it. “Interactive” is another one but it is. As you look at it you end up imagining all sorts of stories. This has so got to be the future. So different. Why are others not doing this? They call it a “photograph” apparently.