Dispatch from an advertising future #195


Roblox adds listening parties, extending the reach musicians can have on its platform

It’s around here somewhere. It’s gotta be. I know it doesn’t look like the sort of place but this is definitely it. This was the address I got. It’s exactly where they’d play. You can keep those big arenas, those soulless ‘venues’, corporate ‘parties’, unlimited tickets. There’s something about the small, intimate, secret. That’s what it’s supposed to be. That’s a gig. Maybe that door? Looks innocuous enough. No, just a record shop. Worthy remembering. That one perhaps? Ah, staircase going down. A faint smell. And the music. Let me just adjust my headset.Yeh, that’s better, now we’re talking.