Dispatch from an advertising future #212

Can Controlling Vehicles Make Streets Safer and More Climate Friendly?


The car whirred seamlessly. The perfect distance from the vehicle in front. The most appropriate speed. Everything was correct. In its place. Under control. The temperature was Goldilocks (™), the music SpotOn (™). He sat back and watched the city proceeding at the correct steady pace. He tried to remember what it was like to accelerate and slowdown, to crawl along and then speed. And then it happened. The vehicle, the whole procession, slowed to a crawl for no reason. The standard billboards, designed for the set speed were elongated faces and stretched type. Then on one, the film began.