Can Controlling Vehicles Make Streets Safer and More Climate Friendly? https://www.nytimes.com/2022/03/28/world/europe/geofencing-sweden.html The car whirred seamlessly. The perfect distance from the vehicle in front. The most appropriate speed. Everything was correct. In its place. Under control. The temperature was Goldilocks (™), the music SpotOn (™). He sat back and watched the city proceeding at the correct …
Tag Archives: OOH
Dispatch from an advertising future #98
https://www.warc.com/newsandopinion/news/drop-in-city-centre-footfall-is-local-areas-gain/44063 The city felt less like a zombie movie and more like a nature documentary. The soundscape had changed: you could hear birds and your foot fall on the pavements. There was a new pace: families strolled; flaneurs meandered aimlessly. The landscape was still: no scrolling images on bus shelters or deserted billboards. It was …
Dispatch from an advertising future #30
Taxi-Top Startup Firefly Can Now Target Ads Based on Weather It hadn’t been a good day. His StressBit was pulsing yellow as his StressPods moved from ambient to the StressPlaylist the company had loaded after his last appraisal. If he could get to white, he could switch it back to The Killers. Perhaps before the …
Dispatch from an advertising future #21
Interactivity makes DOOH far more effective There was something not quite right. She stopped. In the middle of the street. Her wearable and hearable were still signalling. The pavement, walls and windows were still signalling, a wash of messages that semiotically vibrated in tune with her footsteps and social profile. But amid all the signals …
Dispatch from an advertising future #18
Bacardi jumps on ASMR bandwagon with ‘Sound of rum’ campaign She no longer paid for Premium but she didn’t mind. The sensory ads didn’t disturb her playlist, they seemed to somehow enhance it. . She knew that the binaural birdsong was surround sound and that the smell of new-mown grass and the feel of the …