Dispatch from an advertising future #49

Mental wellbeing within agencies: Flexibility and stability

We know the trend for people working from home is rising. The HSO says 50% of workers in the UK will be remote-based by the end of this year. It promises freedom, trust, control and flexibility. With no commute. Sounds too good to be true, doesn’t it?

It popped up in the lower right corner. Two googly eyes on an animated clip. “Hello there!” Cheery chirruped, “just checking in.” It raised an animated eyebrow and nodded at the time. “Now you’ve finished with the client, let’s Cheerypause (™),” it said. She sighed. Since home had become office, the laptop had become a series of windows. Each one now had the pulsing Cheerybreathe (™) animation letting her team know she was on pause. As the screen unfroze, Cheery popped up again with that sickening smile. “Could you just check your fit on your Cheeryclip (™) please,” it said.