Dispatch from an advertising future #59


The scanner alert sounded. The threshold had been reached and the Critical Buzz (™) system kicked in. She remembered Weegee the 1930s “ambulance chasing” photographer waiting by his police radio scanner, ready to pounce on a story. She pulled up the screen and the system mapped the possible positions on the news story and gave her the raw copy and visuals to work with, coded helpfully by Critical Buzz (™) according to her brand’s values. She thought of Weegee developing the pictures in the darkroom in the boot of his car while his rivals slept. She was a buzz chaser.