Dispatches from an advertising future #105


It was his birthday. They remembered the doctor, five years ago. He’d be able to see, she said. The operation was simple and free. The sponsored Glimpses (™) were not invasive, she told them. The Reith act meant they had to “educate, inform or entertain”. And, she said, she had good news. Previous patients had to pay to switch off Glimpses, but now they automatically switched off after five years: when the brain was “attuned” apparently. Today was the day, uninterrupted vision. Their son stared. Then his eyes flicked, he smiled and asked if they could go for a burger.