Dispatch from an advertising future #104


Of course The Retros wanted them. They’d pay whatever to complete their collection, to have another thing to get working for their Boot-Up parties. But they didn’t need them. They had Visuals: invisible or stylised, designed to fit with their image. They could flip in and out with a thought. Visuals were great for people with money and confidence. He had neither. His wearable said it was Real Anxiety Syndrome. His gran said he was just shy. He longed to be invisible, to disappear. Masks helped but a headset, he’d look cool and could hide. If he could find one.