Dispatch from an advertising future #121


The doors opened and she felt the familiar rush, the endless possibilities of a teen spending Saturdays hanging out, mixed with the adult feeling she could remake her world again with just a bit of spending. It was partly looking in different shops and displays – the retail gaze, shopophilia. But it was also the chance to meet friends, to share that gaze or simply to wander and dream together. She messaged Chris. They arranged to meet on the top floor so they could “work their way down”. Just then the door rang. She closed her display and took the delivery.