Dispatch from an advertising future #122


Welcome. We may be distributed but we’re first and foremost a team. Back in The Before – when I joined – all new recruits met for a Community Action day. We went out into our community and picked up what was called “litter” or scrubbed out graffiti. Well, we’re re-inventing that tradition. Today, wherever you are, we want you to get up, go outside and make your community better. Your band will alert you to Persistent Augmented Graffiti that targets our brands. Just blast that PAG! Get out there. Have fun. Compete with your team-mates and let’s make our spaces brand safe.