Dispatch from an advertising future #123


I need to update our About Us page. New pictures. I feel we need to appear younger, but somehow more serious. We’re trying to position ourselves as a business service. We’re not the scrappy disruptor any more. We’re not a big team – although I might consider adding a couple of new faces. Our clients want to know we’re reliable. We want a bit more gravitas. I’m not talking suits. It’s more the expression in the pictures. I’m not wanting “somber”, let alone “humourless”, more “experienced”, “trustworthy”. I’ll start with the eyes. Just a little upward gaze. Future-facing. Better. Now, diversity?..