Dispatch from an advertising future #136


He should be used to it by now. Trying not to look at his own image in the corner of the matrix; raising his electronic hand; remembering to unmute and then… starting. He’d not been particularly confident in The Before. He knew he often stumbled and always felt every other word was “erm”. And now it was not just the wall of squared-off faces that were judging him. He looked at the last report. His TrustHealth (™) score was orange, but that was the internal meeting. This one was with the client. And he knew they had TrustHealth (™) too.