Dispatch from an advertising future #141


He didn’t get headaches any more. He slept better. The doctor said the wearable was posting data “in the right zone”. He felt better, calmer. They reminded him of the glasses he’d worn as a kid to help with his dyslexia. Tinted a cool John Lennon colour, they’d helped stop the words buzzing. These weren’t tinted but they had a similar effect, dulling the buzz, the movement, the confusion. He looked along the shelves and marvelled at the linear display of identical packages. Now if only he could get rid of the annoying “Brought to you this week by…” logo.