Security has been tight. So tight, we’ve had to work on it back in the office. Everyone is under an NDA of course and each part of the team has been isolated so no-one has access to the full thing apart from the client and, even there, only selected people and systems have the full picture. My AI and I sit here doing our bit. One creative team. There may be others. It’s nearly ready. The Director of Art will unveil it. I sometimes wonder what it was like to see your work everywhere. Masses of media. Ads plural. Fungible.