Dispatch from an advertising future #189


Facebook, Ray-Ban debut picture-taking smart glasses

She was exhausted. She closed the door and collapsed. It was quiet. She stopped smiling, finally. Her face ached. Her mind ached. She looked around to check none of her devices were on and scowled, just for the fun of it. She’d been used to curating her own presence. Constructing every image. But she knew where to look, which device to smile at. But then everything had gone network. She never knew which camera she was in front of, which lens to smile into. So she’d had to assume she was always visible. Influencer panopticon syndrome, her therapist called it.