Dispatch from an advertising future #209

IZEA Research Discovers 56% of Social Media Influencers Currently Participate in the Metaverse It’s a relief. I was tired. Always seen. Always acting. Always there. I loved it at the start. Who wouldn’t love the attention? Validation. And the money of course. Once they came calling… well that gives you energy but only for so …

Dispatch from an advertising future #190

https://www.allkpop.com/article/2021/09/social-media-influencer-model-created-from-artificial-intelligence-lands-100-sponsorships Social media influencer/model created from artificial intelligence lands 100 sponsorships I love her. I mean who wouldn’t? “Influencer” doesn’t even cover it. She’s everything I want to be. I’m new to all this but she’s the model. You only have to look. Everything just, you know… right. That real presence. No wonder she’s got …

Dispatch from an advertising future #189

https://www.axios.com/facebook-ray-ban-wayfarer-stories-5f113bfa-797f-4e2d-b99c-7d65a8726607.html Facebook, Ray-Ban debut picture-taking smart glasses She was exhausted. She closed the door and collapsed. It was quiet. She stopped smiling, finally. Her face ached. Her mind ached. She looked around to check none of her devices were on and scowled, just for the fun of it. She’d been used to curating her own …

Dispatch from an advertising future #176

https://www.rollingstone.com/pro/news/bts-army-fave-app-1213189/amp/ A BTS-Backed Social Network for Fandoms Wants to Revolutionize Stan Culture I’m in quite a few Verts. Inevitable really. As you grow up you join them. They’re part of your identity. Hey you can’t have a Presence without them and, without a Presence, well what are you? Thing is, I’ve never been hailed in …

Dispatch from an advertising futures #173

https://www.technologyreview.com/2021/08/15/1031804/digital-beauty-filters-photoshop-photo-editing-colorism-racism/ It’s all wrong. I look wrong. I mean, look! They’re just more attractive, more together, more real… just more. Who would you want to meet? Who would you want to talk to? Who would you want to..? I’m just not right. I have to be out there but when I’m out there, I’m so …

Dispatch from an advertising future #164

https://www.nytimes.com/2021/08/01/technology/vaccine-lies-influencer-army.html We’re so proud. She’s worked so hard for this. We knew the moment we saw her first perform that she had what was needed, something special. Those first films of her, you can see there was something there. She had it. We knew there weren’t the jobs we had. This was her opportunity. True, …