Dispatch from an advertising future #202

Walmart is quietly preparing to enter the metaverse


School’s about fitting in. It always has been, my dad says. Apparently he had a tough time because he didn’t have the right shoes or something. He begged gran to get him the right model. At least he knew which shoes he needed. If all the lads had them, and he got the same… But now, look. No two are the same. I can’t get the same one Chris has. There isn’t one. If I want to fit in I have to be unique but if I’m unique, how do I fit in? What if I get the wrong one?