Dispatch from an advertising future #201

What the new normal looks like: Google data


He’d never thought about therapy in The Before. He’d had ups and downs of course but that world that was now long gone seemed to just carry him along. But he’d realised in the latest wave that he needed help. He remembered, as he sat in the waiting room, saying to his partner: “I don’t talk about my feelings”. “You don’t have to,” she’d said. “The therapist has them all in front of them. Ready” So here he was. The door opened. He went in and lay down. “Hello,” the therapist said, it’s LED eyes a restful shade of blue.