Dispatch from an advertising future #128


Traffic was back to a new normal. Crawling, then frantic overtaking, undertaking, catch-up. He felt the stop start seep into his mood. As he tensed, the seat changed its support, the news channel chose different stories and it began. Barely perceptible, the circles gently pulsed, mirroring the new stories’ sentences. As they slowed, the traffic flow visualisations changed palette. Muted. Red traffic became soft ochre, the colour of the newsreader’s voice. He felt the seat relax as he pulled into the carpark. A little late but… As he switched off, the logo appeared on the windshield. Just the right colour.