Dispatch from an advertising future #146

https://www.adweek.com/digital/why-so-many-stadiums-are-racing-to-install-5g-even-with-live-events-paused/ This is going to be the biggest rally of the campaign. The drones’ flightpaths are programmed and timed to the soundtracks; the augmentations are ready to run on the StayApart (™) screens; the SafeAir (™) purifiers are loaded with smells ready for the Christmas story; the seat speakers are set for the soundwave. We’ll …

Dispatch from an advertising future #128

https://www.digitaltrends.com/features/envisics-ar-windshield-technology/ Traffic was back to a new normal. Crawling, then frantic overtaking, undertaking, catch-up. He felt the stop start seep into his mood. As he tensed, the seat changed its support, the news channel chose different stories and it began. Barely perceptible, the circles gently pulsed, mirroring the new stories’ sentences. As they slowed, the …

Dispatch from an advertising future #9

T-Mobile is handing out hot spots to lure customers Call me old-fashioned, but I think our kids should be protected inside school and out. We wouldn’t accept drug dealers hanging around the school gates offering amphetamines, why should we accept people pushing Speed(™)? “Go on, take it. All the other kids are doing it. You …