Dispatch from an advertising future #175


Stella Artois’ Solstice Celebration Shows Its Evolving Approach to Hybrid Events

The sun was setting at the end of the city street as we arrived. We’d not been here for… oh I lose track. When you’ve pace-shifted that happens. How many years ago did we leave? Work hasn’t changed thanks to The System but our views have. Tonight though, we’re back for an Event. The streets are different of course. So many plants. And birdsong. The air, almost like home. I remember that first lockdown. I instinctively look both ways before I step off the boulevard. I smile as I realise my mistake. There are no vehicles, just people, other visitors.